Great Western Arcade, the unique shopping and lifestyle destination in the heart of Birmingham, is welcoming not-for-profit, real ale bar, The Good Intent.

Set to open in Autumn 2019, the award-winning, Stourbridge-based Craddock’s Brewery is launching The Good Intent – a brand new bar in the arcade with the aim of donating all the profits to charities and good causes.

In keeping with the Victorian splendour of the arcade, complete with art deco touches, The Good Intent will offer a selection of the brewery’s real ales such as Capra, Crazy Sheep, Honey ewe and Saxon Gold, plus a variety of other beers, wines, spirits and bar snacks.

Shaun Mountain, centre manager at Great Western Arcade, said: “We are really looking forward to welcoming The Good Intent and expanding the arcade’s food and beverage offering, especially with the bar’s keen charity focus. The concept of the new bar is among the first of its kind in the UK and it’s fantastic that Craddock’s Brewery has chosen Great Western Arcade as the location for its latest venture”.

David Craddock, owner of Craddock’s Brewery, added: “We are extremely excited to be starting this new adventure and Great Western Arcade’s Victorian aesthetics make for the perfect fit for the venue. I, along with like-minded friends, have now started a crowdfunding page online to help raise £100,000 to enable us to open without any debt, so that we can start donating to charity straight away”.

For more information, visit or search Great Western Arcade on Facebook, Twitter and Instagram, or to make a donation go to—uk-s-first-not-for-profit-bar.